INVERSION is CxO Consulting's newsletter for Leaders, with most articles written by the founder Aldo Grech. The topics covered vary from Leadership to sales to life experiences and all arise from our core belief that success (whatever that means to you) is the result of us operating from our Essence, Purpose and Passion; not Ego!
Sunday, July 26, 2009
Random acts of Leadership
Thursday, July 23, 2009
Call for Leaders
According to the Congressional Research Service (CRS) Report for Congress, from the 9-11 attacks to date, the cost of the "War on Terror" has been US$863 billion, and growing. Since 1993 Greg Mortenson, an American mountaineer from Minnesota, has among other things, single-handedly built 55 schools for impoverished children in the forbidden terrain that gave birth to the Taliban. Which approach do you feel is producing the best outcomes in making the world a safer place, the War on Terror or Greg? To us the answer is simple, the latter.
We recommend that you read Three Cups of Tea and find out more about this amazing American and the power of the humanitarian spirit. And imagine what Greg could have achieved with the squandered US$863 billion! CxO and this newsletter are about Leadership, not necessarily about humanitarian stories, although we do draw courage from the human spirit of benevolence. However, this example patently demonstrates the difference between a CEO and a Leader. There are many approaches towards a desired outcome, and we believe that the only approach that achieves sustainable and great outcomes is Leadership (that emanate from our Essence). All the others come from ego and achieve a variety of short-to-medium-term good outcomes, and in some cases long-term, damaging, often irreparable outcomes. In our example above we see, one one side, the ego of a nation and its president and on the other, an American with a different approach, operating from his Essence, the stuff of true Leadership.
Ego is a difficult armour to wear
Ego is conditional and conditioned. It operates within certain parameters of expectation. It deals with image, consistency, expectations, biases, learnt behaviours, conformity, protection, defences, pride, routine, and much more. Paradoxically, it also feels safe for the carrier as it is built around known behaviours, survival instincts, and defence mechanisms.
Essence, however, is pure. It is about passion, purpose and the authenticity of the objective/s. Essence takes courage. It often goes against norms, at times it demonstrates unpredictable behaviour, and it is often blocked, rejected, and derailed.
However, these are not times for easy options. In our opinion the current global financial meltdown was brought about by ego and greed. It takes true Leaders and true Leadership to take us to the next stage of human evolution. The CEOs who led us to this place will not cut it for the next stage. Much discussion in our internal workshops, and much media scrutiny, has revolved around what to do to punish the CEOs and board members who have brought the world to this place and how they should repay society for their failings and the treacherous conditions in which we find ourselves. Whilst this would soothe the human desire for revenge, it might not be the right solution for achieving the next stage of human growth, as the "War on Terror" has so clearly demonstrated.
Most of these executives did what they thought was be st, and yes, some are possibly corrupt. However, these corrupt individuals are likely few in the scheme of things and need to be dealt with directly. We are going to have to trust that these governments that are handing out trillions of dollars hand-over-fist will take appropriate action to discipline them, but let's not toss the baby out with the bathwater. Surely they are not all crooked. Surely most were doing their best and have had a notably successful track record. Still, their best will not cut it any more unless they too learn to give heed to their Essence and change from being just CEOs to being great Leaders. The lesson from Greg Mortenson is clear, take a compassionate approach to adversity. This takes true courage and comes from our essence, which at its core is pure, exploratory, growth-attuned, astoundingly innovative, and frankly, exhilarating, for when things get to their worst and humankind seems to have lost everything, great Leaders seem to emerge and take humanity to its next stage of evolution.
Aldo Grech - CxO Consulting
Wednesday, July 22, 2009
Know but don't tell
Monday, July 20, 2009
Sales driven Marketing
- These are indeed tough times so go and re-negotiate your suppliers down as they will do almost anything to keep your business (in fact we recommend, unless you have already done so, go and get third party quotes as well).
- Get rid of any market research expenditure which is a waste of time, if;
- you are able to capture the feedback from your sales-team. If you have not, this is a great time to institute formal feedback mechanisms for your sales executives; they are a gold-mine of direct customer feedback.
- your organisation enforces the appropriate use of a CRM system. In today's world, it is unacceptable for any organisation not to have an effective CRM system. It costs very little (compared to any market research you are currently funding) to get a SaaS CRM system such as salesforce.com. The next thing is to ensure it is being utilised effectively.
- This is the key step. Renegotiate a different approach to marketing budgeting and gear it around sales. We find an effective way is to ask for your standard budget on the basis of the organisation achieving its projections for the year. Then get the organisation to commit to 50% budget and the balance extended to you on the basis of results. Furthermore you should have no ceiling so if the organisation overshoots its projections, you continue to receive extra marketing funds. The formula would look like this;
- P=Projection, B=Marketing Budget, A=Actual Revenue
- then; B=((B-(B*.5))+((A/P)*(B*.5)))
- ideally calculated quarterly.
Sunday, July 19, 2009
Has China missed the Opportunity?
Thursday, July 9, 2009
iPhone; today's PC?
- They made many people rich
- They created an industry around them (now known as resellers), many of which became wealthy fulfilling Microsoft's Client's needs; arguably sorting-out difficult to use software.
- Apple's Appstore is a new channel a virtual chain of resellers, adapted to today's delivery systems and customer needs.
- A great direct to customer channel of software sales; allowing developers to reap significant rewards.
- Are you ensuring that your products are being aired to iPhone customers?
- Are you ensuring that your employees and partners know that they stand to benefit significantly financially from their involvement with your organisation?
- Robert Murray, chief executive of mobile games development studio Firemint, says the iPhone and App Store also helped save the company after the downturn showed them their model wasn't working - http://www.smartcompany.com.au/leisure-and-gaming/20090703-firing-up-the-gaming-industry.html
- With more than 60 percent of Toyota Motor’s WAP traffic coming from the iPhone, the automaker decided to take a different approach to mobile with the promotion of the newest Prius car model - http://www.mobilemarketer.com/cms/news/database-crm/3636.html
- Rental resource provider Apartments.com has launched a new iPhone and iPod touch application to complement its online services and claim some territory in the coveted iPhone demographic - http://www.mobilemarketer.com/cms/news/search/3625.html
- Pernod Ricard’s Absolut Vodka is leveraging the mobile channel for branding, customer engagement, entertainment and affinity. The liquor giant has launched an iPhone application for meant to help it connect with legal-aged drinkers and provide relevant information to this audience - http://www.mobilemarketer.com/cms/news/advertising/3600.html
- Sam Plowman, head of online banking said: "It was very apparent to us that Apple had developed an interface that would bring forward the use of browser and internet apps on mobiles. We decided we had to be ready with app when the iPhone launched here.'' - http://www.smh.com.au/executive-style/gadgets/business-goes-for-iphone-apps-20090709-de79.html