Australia says NO to internet censorship!

Did you know the Australian Government is proposing an internet censorship scheme that goes further than any other democracy in the world? That's why I'm one of over 100,000 Australians who have signed the petition to Save the Net. Will you join me?

This Friday, our petition will grace the pages of newspapers across the nation. That way the Government, who are due to make a decision any day now, will be left in no doubt as to how deeply unpopular this kind of censorship is in Australia. Can you help me make that petition too large to ignore?

http://www.getup.org.au/campaign/AddYourNameSaveTheNet

Our Government should be doing all in its power to take Australia into the 21st century economy, and to protect our children. This proposed internet censorship does neither. The plan has even been slammed by children's welfare groups, who say the filter is "fundamentally flawed" and simply will not work.

Can you join me and children's welfare groups, internet providers, consumers, engineers, network administrators, and over 100,000 everyday Australians in defence of our freedoms? Let's make sure this Friday's newspaper ad has an impact too large to ignore.

http://www.getup.org.au/campaign/AddYourNameSaveTheNet

Thanks!

Is Prime Minister Kevin Rudd of Australia, a true Leader?

I have been waiting with great anticipation the emergence of the real Mr. Rudd, from behind the nice suits, the great rhetoric and well prepared 3 liners that seem to roll-off his tongue in response to any question of note levelled at him.

Today I believe we start to see his Leadership emerge. He is promising to correct a huge error on the Australian business landscape; the break-up of Telstra. Leaders operate from their essence and do the right thing rather than the most popular one (or the one that wins more votes).

Kevin Rudd is in a great position to do this. His unquestionable electoral lead protects him from a back-lash of some level that his government will undoubtedly face. Greedy organisations (that have raked-in millions if not billions of dollars) and their powerful media partners will embark on scaremongering campaigns designed to protect their income at the cost of every tax-payer.

The telecommunications industry in Australia is well behind the rest of the world with Telstra traditionally overcharging for its services and under-delivering, protected by its monopolistic position.

And yes, some of us will be impacted by seeing a short-term lowering of share values. This is the time (as we recommend in the article "Vote with your Money") that you divest from Telstra and invest in the Telco that you have chosen as your service provider. In any case, you stand to win as investor or not, once the scare-mongering and the defense mechanisms of Telstra pass, we will be left with a competitive environment where prices will be lower and service will be better; as has been the experience in other countries that have truly followed the path of de-monopolisation.

Aldo Grech - CxO Consulting

Depression; a gift of Ego that guides us to our Purpose

For those suffering depression there is little sense of hope. The world becomes a slow process of withdrawal into doubt, inertia and often thoughts of suicide. Many resort to the only one or 2 things that gives them a sense of joy, relief and often moments of bliss; such as music, nature, creativity, reading, etc...(1)

Depression was a lesser known condition before the industrial revolution. The industrial revolution took a colorful race of human beings engaged in those things that they were naturally passionate about and normalized us and turned us into a race driven by greed, shedding our passions, for work we often do not enjoy; driving us away from our purpose.

From the day we are born, our parents, the education system, the media and everything around us normalizes us to a world where money is king and where academia is valued above all other types of vocations. The result for most of us is a suppression of the natural talent and creative self that we were born as, to become aligned with the normalized world.

Then..... depression hits and all the world can do is; feel sorry for us, medicate us and re-route us into normality.... the ability to once again fit-in (usually totally dependent on drugs)!

There are few that answer the call of depression. They are the lucky ones, the ones that often by pure coincidence end-up working on themselves in a non-traditional way, by allowing themselves a healing process through "a journey in" (to borrow a line from a yet unpublished author, friend of mine), into the discovery of who they really are... dare I say a spiritualy journey. And I am not necessarily talking about religion here; although some find solace in this, I am talking about balancing our normalized bias to everything logical and worked through mental processes, with our natural self that comes from feeling, rather than just thinking, our way to the beautiful creative person we are.... finding our true purpose!

In my opinion, mid life crises (which I have redefined as mid life creativity; see my article on this subject), is another form of depression. And like depression, it is our purpose (our natural creative self), calling us away from our ego (our normalized self). Some heed this calling and evolve back (!) to their natural self, allowing their purpose in life to be fulfilled, others plough-through (once again often with the ongoing support of medication) and live a less satisfactory life.

There are many inspirational writers and supporters of this process of a journey in, "a journey from Ego to Purpose" (to borrow a line from Tom Voccola's brilliant book, The Accidental CEO). They include; Shirley Smith, Pia Mellody, Tom Voccola, to mention a few.

If you have had enough of the ineffective medical solution to your depression, look-up these and other authors and set yourself on the most amazing journey of discovery, discovering the beauty and abundant creativity of YOU! (1)This is the gift of depression and those few moments of bliss that cut through your depression are pointing you towards your purpose and cure.

Aldo Grech - CxO Consulting

Random acts of Leadership

This morning's papers are ablaze with coverage of the Australian Prime Minister's response to the unions that take a short term view of employment and disregard the lessons of the past, that is; protecting jobs by forcing government or any other bodies for that matter to contract local resources that are more expensive than imported ones creates serious medium to long term negative impacts on employment.

We are in a global economy, and as a result we need to be globally competitive. Unions that do not remember that what more than anything else saved the automobile industry in Australia, was the Button plan of reducing tariffs over a period of time, are simply peddling ignorance or misinformation.

We trust Mr Rudd will power through this nonsense, continue to show Leadership and not buckle-in to political pressures that he would be under, in this process.

Proprietors and Leaders of these organisations, represented by these unions, know that the only effective long-term strategy to longevity in good and not so good economic periods is to constantly offer better value than their competition. We live in a world where the price has to be right and customers choose us on the basis of us offering better value, be-it; better customer service, better turn-around time, better warranties, better designed products, etc...

Aldo Grech - CxO Consulting

Call for Leaders

According to the Congressional Research Service (CRS) Report for Congress, from the 9-11 attacks to date, the cost of the "War on Terror" has been US$863 billion, and growing. Since 1993 Greg Mortenson, an American mountaineer from Minnesota, has among other things, single-handedly built 55 schools for impoverished children in the forbidden terrain that gave birth to the Taliban. Which approach do you feel is producing the best outcomes in making the world a safer place, the War on Terror or Greg? To us the answer is simple, the latter.

We recommend that you read Three Cups of Tea and find out more about this amazing American and the power of the humanitarian spirit. And imagine what Greg could have achieved with the squandered US$863 billion! CxO and this newsletter are about Leadership, not necessarily about humanitarian stories, although we do draw courage from the human spirit of benevolence. However, this example patently demonstrates the difference between a CEO and a Leader. There are many approaches towards a desired outcome, and we believe that the only approach that achieves sustainable and great outcomes is Leadership (that emanate from our Essence). All the others come from ego and achieve a variety of short-to-medium-term good outcomes, and in some cases long-term, damaging, often irreparable outcomes. In our example above we see, one one side, the ego of a nation and its president and on the other, an American with a different approach, operating from his Essence, the stuff of true Leadership.

Ego is a difficult armour to wear

Ego is conditional and conditioned. It operates within certain parameters of expectation. It deals with image, consistency, expectations, biases, learnt behaviours, conformity, protection, defences, pride, routine, and much more. Paradoxically, it also feels safe for the carrier as it is built around known behaviours, survival instincts, and defence mechanisms.

Essence, however, is pure. It is about passion, purpose and the authenticity of the objective/s. Essence takes courage. It often goes against norms, at times it demonstrates unpredictable behaviour, and it is often blocked, rejected, and derailed.

However, these are not times for easy options. In our opinion the current global financial meltdown was brought about by ego and greed. It takes true Leaders and true Leadership to take us to the next stage of human evolution. The CEOs who led us to this place will not cut it for the next stage. Much discussion in our internal workshops, and much media scrutiny, has revolved around what to do to punish the CEOs and board members who have brought the world to this place and how they should repay society for their failings and the treacherous conditions in which we find ourselves. Whilst this would soothe the human desire for revenge, it might not be the right solution for achieving the next stage of human growth, as the "War on Terror" has so clearly demonstrated.

Most of these executives did what they thought was be st, and yes, some are possibly corrupt. However, these corrupt individuals are likely few in the scheme of things and need to be dealt with directly. We are going to have to trust that these governments that are handing out trillions of dollars hand-over-fist will take appropriate action to discipline them, but let's not toss the baby out with the bathwater. Surely they are not all crooked. Surely most were doing their best and have had a notably successful track record. Still, their best will not cut it any more unless they too learn to give heed to their Essence and change from being just CEOs to being great Leaders. The lesson from Greg Mortenson is clear, take a compassionate approach to adversity. This takes true courage and comes from our essence, which at its core is pure, exploratory, growth-attuned, astoundingly innovative, and frankly, exhilarating, for when things get to their worst and humankind seems to have lost everything, great Leaders seem to emerge and take humanity to its next stage of evolution.

Aldo Grech - CxO Consulting

Know but don't tell

A young executive I am mentoring in sales is very keen and knowledgeable in his subject matter. He operates in the IT industry and has an engineering background. He is a very giving individual, ready to share all his knowledge to the benefit of his potential customers. I sat with him through a potential sale to see why his closing percentages were so low when he had so much to offer.

What I found was that as soon as the customer expressed their situation, this sales executive went straight into the pitch, singing the praises of his product and explaining amazing technological breakthroughs in quasi lay terms. The potential customer eventually thanked us for the meeting and indicated he would contact us when ready to buy. We never heard again.

It is very difficult for me to sit through these meetings as I HATE losing a sale where the customer obviously requires the product/service.

The fact that we know our product inside out, does not give us the license to bombard the poor potential customer into submission.

The lesson for my mentee was...... Know but do not tell!

One of my best sales executives during my stint in New Zealand once said to me...... "there is a reason we have two ears and one mouth, I keep reminding myself to shut-up". Ask, ask and ask again is the simple but difficult to execute answer. Sales is no different to peeling an onion. The questions serve to peel away layer after layer until we get to the core; in the case of sales, the core of the customers' needs. They eventually will tell us what their real (rather than the perceived) needs are and there you have a sale. And I say those words very purposefully; it is not that you have closed a sale, it is that you have virtually received an order without "selling".

It serves to know your product inside-out as only then do you know how to pick the moment when the customer hands you the sale. The alternative, which many sales executives use is to bombard the customer with product features hoping that one or some stick. This often does not work and alienates potential customers that have real needs.

Aldo Grech - CxO Consulting

Sales driven Marketing

OK, times are tough and the Financial Department has taken the slasher to marketing budgets; so what next? As a Client of mine recently told me, "I am not used to such small marketing budgets"! This was before she left and joined another company (presumably with larger marketing budgets).

Smaller marketing budgets are quickly becoming the norm and for good reason, and as a leader of your area, you could do worse than being proactive about re-cutting your budget. So how do we adjust to this new world of smaller marketing budgets and how do we continue to achieve the same or better outcomes from the smaller investment?

Simply address these three points, (the first one is obviously nothing new):

1. These are indeed tough times so go and re-negotiate your suppliers down as they will do almost anything to keep your business (in fact we recommend, unless you have already done so, go and get third party quotes as well).
2. Get rid of any market research expenditure which is a waste of time, if;
• you are able to capture the feedback from your sales-team. If you have not, this is a great time to institute formal feedback mechanisms for your sales executives; they are a gold-mine of direct customer feedback.
• your organisation enforces the appropriate use of a CRM system. In today's world, it is unacceptable for any organisation not to have an effective CRM system. It costs very little (compared to any market research you are currently funding) to get a SaaS CRM system such as salesforce.com. The next thing is to ensure it is being utilised effectively.
3. This is the key step. Renegotiate a different approach to marketing budgeting and gear it around sales. We find an effective way is to ask for your standard budget on the basis of the organisation achieving its projections for the year. Then get the organisation to commit to 50% budget and the balance extended to you on the basis of results. Furthermore you should have no ceiling so if the organisation overshoots its projections, you continue to receive extra marketing funds. The formula would look like this;
• P=Projection, B=Marketing Budget, A=Actual Revenue
• then; B=((B-(B*.5))+((A/P)*(B*.5)))
• ideally calculated quarterly.

If you are thinking that this is nonsense, then think again. In our experience, many organisations (mainly successful up-and-coming ones) have adopted this, or similar, mechanisms and so you really have no choice.

Aldo Grech - CxO Consulting